2021-2022 Annual Goals
I have only “ONE” Goal for this year, “MARKET ROTARY; make it SHINE!”
2021-22 Rotary International President Shekhar Mehta’s slogan is “SERVE TO CHANGE LIVES”. What a great goal.
After thinking about it and having the opportunity to interact with a lot of the clubs in our District, I realized that is exactly what we have been doing for years, even the pandemic did not slow down some clubs.
For the last 18-years we have been asking every member to invite “ONE”, in the effort to better SERVE by having a larger membership base on which to SERVE. This vision was moderately successful in that it helped to maintain Rotary’s presence at 1.2 million Rotarians around the world, BUT we have failed to grow; today, 18-years later, Rotary still only has 1.2 million Rotarians worldwide.
There is a saying that goes: Doing the same thing over and over again and expecting a difference result is a form of insanity.
It came to me that if Rotary was a business, and it is, in the form of giving hope to the world, then as a businessman/woman what would we do differently.
Marketing Rule 1: “MARKET YOUR PRODUCT”, YES, our product is overwhelming in giving hope to our community and the world in many forms. Just look in the mirror and see what your club has done to SERVE TO CHANGE LIVES.
Do you get it?
Where we have failed is that we have failed to market our successes. I am not saying go out and brag about what we have done but make sure your successes get noted. Promote your successes whenever possible, in every media form.
Do you have a Media Chair? Go to your local college and partner with their communications department. They will have a team of students that would love to make you SHINE!
Let us MARKET ROTARY; make it SHINE. People who want to serve are out there, give them a reason to find their destiny, to join Rotary.
District 6860’s Goal for 2021-22 is to “MARKET ROTARY; make it SHINE!”. In doing so we will continue to Serve to Change Lives.
Harold W. Lewis